Our Work
Melon Mobile
Revolutionising Customer Acquisition through a Seamless Web App Solution
Client Overview
Melon Mobile is South Africa’s first fully customizable digital network, designed to simplify mobile solutions for customers. As a disruptive force in the 30-year-old telecommunications industry, Melon empowers users with control, transparency, and ease, positioning itself as a modern alternative to traditional telcos.
The Brief
Despite being a digitally native brand, Melon Mobile faced significant friction in its web acquisition journey, resulting in breakpoints that hindered growth. Improving this journey was critical to converting web traffic into loyal customers.
Client Industry
Telecommunications
The Solution
Melon turned to Ollo with high expectations due to its strong digital-first approach and Ollo’s reputation for design and development excellence.
Ollo delivered the first phase of development within a tight deadline and budget, creating a frictionless customer experience and laying a solid foundation for future growth. Their expertise and commitment ensured a streamlined and future-proof web app.
Key Frameworks & Technologies Used
The Results
Melon became the first telecom provider in South Africa to offer a 14-day free trial via a web app, launched on time with strong adoption. The seamless navigation significantly improved customer registrations.
Since implementing Ollo’s solution, Melon Mobile has increased customer acquisition and reduced its cost per acquisition (CPA). The partnership with Ollo has been key to driving growth and ongoing innovation, ensuring Melon stays customer-centric in a competitive market.
